Marineland school trip cancelled after hearing from Hamilton mom

Huge shout out to Jennifer for making this happen, and a thank you to the principal and school for listening too! #EndCaptivity 


Marineland Animal Defense Supports #MMIW and #ItEndsHere Campaigns


Onkwehon:we Artist Kelli Clifton’s Depiction of Captive Orca Tilikum 

As an animal liberation campaign that organizes on stolen land, and in the context of genocide and apartheid, we’ve always strived to recognize our privilege, place and complicity in either being part of a solution, or part of a broader problem. 

Campaign members and organizers have been involved in solidarity organizing through Idle No More campaigns, as well as with grassroots land defense and reclamation. Everything from road blockades, to helping to pull up survey stakes on unceded territory, to round dancing in malls and signing petitions. Although we’ve organized anti-racism and anti-colonialism conference panels and intentionally made space and amplified the voices of Onkwehon:we anti-captivity advocates - we’ve never released an actual position statement in solidarity. We’d like to correct that. 

The current call for an inquiry into Missing and Murdered Indigenous Women in Canada is something that we feel that all members should support and that all anti-captivity advocates should get behind. The mass disappearance and death of Onkwehon:we women is unacceptable and the response from all levels of colonial Government and policing is disrespectful. In the community, Onkwehon:we women are frequently the front line of land defense - protecting the community and guiding the men and youth. All across this land women are fighting to stop deforestation and clear cutting which threatens wild animal populations and waterways, fighting to stop mining practices and pipelines which are some of the greatest threats to wild marine mammal populations. We recognize their effort, are inspired by their example, and know that supporting and protecting Onkwehon:we women will only have a positive impact on their communities and in the protection of the land, water and air we all share - including with our animal relations.

Aside from this, as a campaign with many members who are Onkwehon:we women, we feel compelled to recognize and honour their contributions. Our "End Captivity" banner? Created by an Onkwehon:we woman. Our youngest supporter? Member of the Caldwell First Nation. The Hiawatha, Two Row, and Unity Flag have all been common sights at our demonstrations alongside drummers. Haudenosaunee women and waterkeepers have had a huge impact in shaping our outlook on advocating for captive animals as something rooted in the land and a protection and defense of wilderness as well. For all of this we are grateful. These are our friends, family members and mentors. 

Outside of these arguments - supporting the #MMIW and #ItEndsHere campaigns is important because it is just. Onkwehon:we women face disproportionate risks, violence and harm in our society. Making their protection a priority will have a positive effect for all women in our community - including trans women and/or women of colour who also face higher rates of violence. Our campaign is not just about ending animal captivity. It is about building a more just world and these campaigns are about just that. 

We urge all members and supporters to stand in solidarity to support these campaigns in any form they take. Both in those who call for an inquiry and those who claim that an inquiry will not go far enough - both in tactics that are people are comfortable with and those which will be disruptive. 

In our local community we will be supporting efforts this weekend to highlight the role Conservative MP’s are playing in refusing the call for an inquiry. We hope that you to will do what you can in your local community to honour these campaigns and support the call for a more just world. 

Marineland Animal Defense 

One of our most popular social media campaigns - our 2nd annual Global Awareness Week begins this Saturday. Last year we were flooded with photos from all over the world - this year we want more! Next week send us a photo with you holding a sign with the text - “Shut Down Marineland” ” Shut Down Ripley’s Aquarium” “End Captivity” and/or “Empty the Tanks”. This year we are also partnering with Toronto Aquarium Resistance Alliance (TARA) so show them some love as well!

Photo set from last year -


M.A.D. E-News: March on Marineland, Bill 83, Empty the Tanks, African Lion Safari Protest and More!

Hey M.A.D.’rs 

It’s still technically the “offseason” - but that doesn’t mean we are not busy!

We are still organizing in the build up to the Opening Day “March on Marineland” on Saturday May 17th. For local folks, or local enough, out there we are having testing out a public open organizing meeting structure tomorrow night in the lead up. The meetings are scheduled to be bi-weekly and it is our attempt to include more voices, share skills, and provide an entry point for those looking to get more involved. Aside from that, we’ve launched our event website for "March on Marineland" as well. Please use the site as a resource leading into the demonstration. Last but not least we always appreciate help promoting the event page and are still looking for endorsements. If your business, organization, collective, group would like to endorse please get in touch! 

March on Marineland Website -
Facebook Event Page for “March on Marineland”

Aside from that we are still pushing hard on Bill 83 - the Protection of Public Participation Act - which would provide a legal deterrent to SLAPP suits which captive animal facilities like Marineland Canada are so quick to engage in. For an update on this effort and please read the article below from MAD Co-Founder and SLAPP Suit Defendant Dylan Powell. The article provides an action alert as well for those in the Newmarket-Aurora, Durham, Oshawa, Perth-Wellington, Northumberland-Quinte, Wellington-Halton Hills, ridings to follow up on to pressure Ontario Conservative Party members to stop trying to sabotage the passage of the bill. We encourage supporters in those ridings to follow through! 

Ontario Conservatives Throwing a Wrench into Bill 83 -

Looking even further into the future we’ve announced our full demonstration schedule for 2014 - including our event page and promotional materials for our second annual "Empty the Tanks" demonstration on Saturday May 24th. This demonstration will coincide with demonstrations at captive animal facilities all over the world and we are thrilled to participate again. We also look forward to a full protest season, seeing old faces - and a lot of new ones! Make sure to mark the schedule (attached) down on your calendar. 

Empty the Tanks Demonstration Event Page -

Last but not least we want to give a shout out to another upcoming “Opening Day” demonstration against a captive animal facility in Ontario. Our friends at Hamilton/Halton Animal Liberation Team (HALT) and members of the Grassroots Ontario Animal Liberation Network (GOAL) have called for an opening day demonstration planned at African Lion Safari for Saturday May 3, 2014. We urge members to support this demonstration and to confront and oppose the captive animal industry at any chance! 

African Lion Safari Opening Day Demonstration Event Page  -

Til’ next time and til’ all the cages and tanks are empty! - xo, MAD 


For Social Media Tuesday this week we are reminding folks of another important “Opening Day” demonstration coming up at African Lion Safari. We support everyone taking a stand against the for profit captive animal industry! Please share, support and show up! 

BIG ANNOUNCEMENT this #SMT - We are excited to release the dates of all our major demonstrations at Marineland for #OP2NDCHANCE
please SHARE this image, tell your friends and mark these days on your calendars. stay tuned here for additional information and event pages. Let’s make this year the best yet- and hopefully the last!

Exactly three months from today we will take to the streets of Niagara Falls to demand an end to captivity at #Marineland Canada. Will you join us? 

Below is the launch of our march specific site - stay tuned to it for updates and use it as a resource. #endcaptivity #OP2NDChance 

Also, the facebook event page to RSVP/INVITE/SHARE can be found here -

Event website here -

#SMT! Support our freinds at Toronto Aquarium Resistance Alliance and come out to this demonstration. The animals captive at Ripley’s Aquarium are taken from their families in the wild - let’s make sure this doesn’t happen to more animals! 

RSVP, SHARE this picture and INVITE your friends to the event here: 

Social Media Tuesday! Join us on May 17th for Marineland’s Opening Day and the first on site demonstration of#OP2NDCHANCE. Please SHARE this image and invite your friends! 

Photo credit: Rose Hurst 

An Open Letter to Premier Kathleen Wynne - Please Protect Public Advocacy