M.A.D. E-News - Lupita’s Story

       Lupita at the “Freedom for Dolphins and Whales Demonstration”​

Hey M.A.D.’rs 

A week from our last demonstration I wanted to reach out today with a story. 

Demonstrating as part of the global “Freedom for Dolphins and Whales” day we set up in front of Marineland at 11:30 am for an afternoon protest. 

Not long after we set up I noticed a woman on the other side of the fence - Marineland’s side - trying to read our signs. I could tell she was shy because she was standing back a bit, but she was interested. I asked her if she knew why we were there. She nodded, smiled, and replied, ”Can I join you?” 

Communicating through a language barrier we got Lupita a sign and welcomed her to the demonstration. She stood with us for nearly the entire demonstration until her tourist bus come back up to the parking lot to take them to their next location. 

Tourist buses frequently include a stop at Marineland in travel packages, and it is common for people to not know or not want to go in or support animal captivity. We are glad that on that day we were able to offer Lupita an alternative! 

During the last round of civil litigation brought forward by the lawyers for Marineland Canada this became the central point - they wanted to restrict any speech or appeals to park goers on the basis of what they called “the right to quiet enjoyment of the park.” They were unsuccessful in their attempts as we refused to consent and they were forced to abandon their motion. Still, they recognize how powerful it is for us to be out front of their facility ready to provide people with an alternative. For some that means packing back up in the car and going somewhere else, for others like Lupita, that means spending the afternoon with us instead. 

To those who come out and demonstrate and to those who support our campaign - this is our goal. To show the people that there is another way. We do not have to rip animals from the wild, from their families, and gawk at them in small tanks and cages in order to appreciate them. 

Each individual who steps up and joins with others raises that collective voice. No, not everyone loves Marineland. In fact, we know thousands of people who do not! 

To all of those who break away from the crowd, to all of the Lupita’s out there who make an effort to take any chance to stand up for captive animals - thank you! All of these small acts - attending a demonstration, speaking out against a school or corporate trip, sharing information online and word of mouth, watching and promoting documentaries, writing politicians - combined these acts are all diffusive, they all spread and grow. Together, they will create historic change for captive animals. 

Dylan Powell (Co Founder Marineland Animal Defense) 

MAD E-News: VICTORY IN COURT + Freedom for Dolphins and Whales Demonstration (Sun June 29th)

Hey all, 

We’ve got great news! 

As we began to deliver our defense yesterday in Ontario Superior Court lawyers for Marineland Canada rose and abandoned their “silent demonstration” motion! Clearly effected by our defense, our unwillingness to back down, and the overwhelming amount of support that had come since they served us notice at the very last minute - Marineland was forced in Superior Court to back down! 

If Marineland would have been successful the restrictions would have stopped chanting and also severely restricted our ability to appeal to park goers to make informed decisions about what they support with their money. This is a huge victory for MAD and for those who oppose Marineland and none of it would have been possible without your support. 

9 days ago we launched a GoFundMe and asked for support. In the span of 8 days $9,650 of our $10,000 goal is raised!

In the span of one month hundreds took part in the first ever “March On Marineland” and we’ve gotten our first activist defeat of Marineland in court! 

So far our campaign year has been full of positives, but we also have to make sure we keep that up! Our next demonstration is coming soon on Sunday June 29th from 12-2pm. For those who have been waiting for a Sunday demonstration this is for you! The demonstration itself is part of "Freedom for Dolphins and Whales" another coordinated and international day of protest against animal captivity. Please do what you can to support that demonstration spread the word through social media and word of mouth, organizing and offering car pools and encouraging others to get active for captive animals! We’ve attached a facebook cover photo for facebook users to use to spread the word 

"Freedom for Dolphins and Whales" Facebook Event Page -

We fought hard for the right to demonstrate, to chant and to appeal to the public to educate them on how they have a choice that captive animals do not. Now, it’s time to step up and use those rights! 

Marineland Animal Defense 


URGENT: 24 Hours Until We Are Back In Court. Legal Support Needed!

Hey M.A.D.’rs 

As most of you are aware, Marineland Canada is dragging us back to court tomorrow. This means another 10am date with Justice Lococo at the St. Catharines Courthouse. 

Why are they dragging us back? Because they want more restrictions on demonstrations and are trying to slip in new language claiming that their customers have a “right to quiet enjoyment of the facility.” If successful, this could mean that all demonstrations on site would have to go silent. 

Why do they care so much? Because the personal appeals that advocates make at demonstrations are capable of educating those thinking about possibly entering the facility and it has changed minds. For those who have been out to our demonstrations you will have seen this process. Advocates pleading respectfully with those thinking about entering the park telling them about Kiska’s story, reminding them how powerful their choices are and that they can leave but the animals cannot, and urging everyone to keep wild animals in the wild and to protect the habitats and ecosystems of wild animals. 

This is the basics of effective advocacy and Marineland is trying to destroy it. 

With less than a week to prepare we launched a legal fund to cover the costs of the previous cost order so that it can not be used in court to prejudice this motion. In that time we have raised $7,100! With 24 hours left to go we need to raise another $2,900. If everyone chips in - donating if you can, sharing if you cannot - we know we will get there.

If you care about animals, if you care about the captive animals at Marineland, and you care about the right to continue to advocate for them then please do what you can to help us! The support we get allows us to push forward even as Marineland continues to drag us through the court system. 

Marineland Animal Defense 


Photo Cred: The Indignants 


Urgent: Marineland Animal Defense Under Attack

Hi MAD Supporters, 

We are reaching out today in need of urgent help. With the least amount of time possible Marineland Canada has filed new motions against us and we will be back in court on June 16th. This time we will be defending against a motion Marineland is bringing forward to try and restrict all speech on site during demonstrations. They claim that their customers should have a “right to quiet enjoyment” of the facility - a right they certainly don’t give to captive animals at the facility.

On top of this, they have come forward with Garnishment Orders on the cost order they were awarded in August 2013 against myself and Marineland Animal Defense. $10,000 means little to a corporation that is reported to spend $4 million/year on advertising alone - but the order allows Marineland to use this as a weapon. 

I am the only person individually named in the order because I refused under cross examination to name anyone else associated with Marineland Animal Defense. I did that in the hopes that if and when the time would come the support needed would be there. This is that time. 

Since Marineland can use that outstanding cost order for leverage in court – on June 16th – we are trying to make that cost order disappear before that date. For anyone who has been to demonstrations and supported this campaign – please consider throwing down some funds. Every little bit helps, including sharing the GoFundMe we have running now

Please, help us get this out of the way so we can get back to organizing.

Dylan Powell (Co Founder of Marineland Animal Defense)


Marineland is taking MAD and co-founder Dylan Powell back to court on June 16th. We urgently need your help to defend ourselves and get rid of the $10,000 cost order currently in place before that date. Please share this image to spread the word and stay tuned for more updates and information on what you can do to help! You can read more and donate on our Go Fund Me page here:

"Although $10,000 means next to nothing to Marineland Canada - which is reported to spend $4 Million/Year on advertising alone - it gives them significant leverage in the court room and also provides them with another weapon to punish me with. We are hoping to raise the funds to get rid of this cost order and also to successfully defend ourselves on June 16th - which would mean on June 17th we would be back to a position of strength after 19 months of aggressive civil litigation from Marineland. 

We’ve kept organizing, kept demonstrating and kept the pressure on and this latest round of aggression from Marineland can be traced back as their response to the overwheming support of our massive opening day “March on Marineland.” With your support we will keep moving forward! “

Marineland school trip cancelled after hearing from Hamilton mom

Huge shout out to Jennifer for making this happen, and a thank you to the principal and school for listening too! #EndCaptivity 

One of our most popular social media campaigns - our 2nd annual Global Awareness Week begins this Saturday. Last year we were flooded with photos from all over the world - this year we want more! Next week send us a photo with you holding a sign with the text - “Shut Down Marineland” ” Shut Down Ripley’s Aquarium” “End Captivity” and/or “Empty the Tanks”. This year we are also partnering with Toronto Aquarium Resistance Alliance (TARA) so show them some love as well!

Photo set from last year -


M.A.D. E-News: March on Marineland, Bill 83, Empty the Tanks, African Lion Safari Protest and More!

Hey M.A.D.’rs 

It’s still technically the “offseason” - but that doesn’t mean we are not busy!

We are still organizing in the build up to the Opening Day “March on Marineland” on Saturday May 17th. For local folks, or local enough, out there we are having testing out a public open organizing meeting structure tomorrow night in the lead up. The meetings are scheduled to be bi-weekly and it is our attempt to include more voices, share skills, and provide an entry point for those looking to get more involved. Aside from that, we’ve launched our event website for "March on Marineland" as well. Please use the site as a resource leading into the demonstration. Last but not least we always appreciate help promoting the event page and are still looking for endorsements. If your business, organization, collective, group would like to endorse please get in touch! 

March on Marineland Website -
Facebook Event Page for “March on Marineland”

Aside from that we are still pushing hard on Bill 83 - the Protection of Public Participation Act - which would provide a legal deterrent to SLAPP suits which captive animal facilities like Marineland Canada are so quick to engage in. For an update on this effort and please read the article below from MAD Co-Founder and SLAPP Suit Defendant Dylan Powell. The article provides an action alert as well for those in the Newmarket-Aurora, Durham, Oshawa, Perth-Wellington, Northumberland-Quinte, Wellington-Halton Hills, ridings to follow up on to pressure Ontario Conservative Party members to stop trying to sabotage the passage of the bill. We encourage supporters in those ridings to follow through! 

Ontario Conservatives Throwing a Wrench into Bill 83 -

Looking even further into the future we’ve announced our full demonstration schedule for 2014 - including our event page and promotional materials for our second annual "Empty the Tanks" demonstration on Saturday May 24th. This demonstration will coincide with demonstrations at captive animal facilities all over the world and we are thrilled to participate again. We also look forward to a full protest season, seeing old faces - and a lot of new ones! Make sure to mark the schedule (attached) down on your calendar. 

Empty the Tanks Demonstration Event Page -

Last but not least we want to give a shout out to another upcoming “Opening Day” demonstration against a captive animal facility in Ontario. Our friends at Hamilton/Halton Animal Liberation Team (HALT) and members of the Grassroots Ontario Animal Liberation Network (GOAL) have called for an opening day demonstration planned at African Lion Safari for Saturday May 3, 2014. We urge members to support this demonstration and to confront and oppose the captive animal industry at any chance! 

African Lion Safari Opening Day Demonstration Event Page  -

Til’ next time and til’ all the cages and tanks are empty! - xo, MAD 


BIG ANNOUNCEMENT this #SMT - We are excited to release the dates of all our major demonstrations at Marineland for #OP2NDCHANCE
please SHARE this image, tell your friends and mark these days on your calendars. stay tuned here for additional information and event pages. Let’s make this year the best yet- and hopefully the last!

Social Media Tuesday! Join us on May 17th for Marineland’s Opening Day and the first on site demonstration of#OP2NDCHANCE. Please SHARE this image and invite your friends! 

Photo credit: Rose Hurst