Marineland school trip cancelled after hearing from Hamilton mom

Huge shout out to Jennifer for making this happen, and a thank you to the principal and school for listening too! #EndCaptivity 

One of our most popular social media campaigns - our 2nd annual Global Awareness Week begins this Saturday. Last year we were flooded with photos from all over the world - this year we want more! Next week send us a photo with you holding a sign with the text - “Shut Down Marineland” ” Shut Down Ripley’s Aquarium” “End Captivity” and/or “Empty the Tanks”. This year we are also partnering with Toronto Aquarium Resistance Alliance (TARA) so show them some love as well!

Photo set from last year -


M.A.D. E-News: March on Marineland, Bill 83, Empty the Tanks, African Lion Safari Protest and More!

Hey M.A.D.’rs 

It’s still technically the “offseason” - but that doesn’t mean we are not busy!

We are still organizing in the build up to the Opening Day “March on Marineland” on Saturday May 17th. For local folks, or local enough, out there we are having testing out a public open organizing meeting structure tomorrow night in the lead up. The meetings are scheduled to be bi-weekly and it is our attempt to include more voices, share skills, and provide an entry point for those looking to get more involved. Aside from that, we’ve launched our event website for "March on Marineland" as well. Please use the site as a resource leading into the demonstration. Last but not least we always appreciate help promoting the event page and are still looking for endorsements. If your business, organization, collective, group would like to endorse please get in touch! 

March on Marineland Website -
Facebook Event Page for “March on Marineland”

Aside from that we are still pushing hard on Bill 83 - the Protection of Public Participation Act - which would provide a legal deterrent to SLAPP suits which captive animal facilities like Marineland Canada are so quick to engage in. For an update on this effort and please read the article below from MAD Co-Founder and SLAPP Suit Defendant Dylan Powell. The article provides an action alert as well for those in the Newmarket-Aurora, Durham, Oshawa, Perth-Wellington, Northumberland-Quinte, Wellington-Halton Hills, ridings to follow up on to pressure Ontario Conservative Party members to stop trying to sabotage the passage of the bill. We encourage supporters in those ridings to follow through! 

Ontario Conservatives Throwing a Wrench into Bill 83 -

Looking even further into the future we’ve announced our full demonstration schedule for 2014 - including our event page and promotional materials for our second annual "Empty the Tanks" demonstration on Saturday May 24th. This demonstration will coincide with demonstrations at captive animal facilities all over the world and we are thrilled to participate again. We also look forward to a full protest season, seeing old faces - and a lot of new ones! Make sure to mark the schedule (attached) down on your calendar. 

Empty the Tanks Demonstration Event Page -

Last but not least we want to give a shout out to another upcoming “Opening Day” demonstration against a captive animal facility in Ontario. Our friends at Hamilton/Halton Animal Liberation Team (HALT) and members of the Grassroots Ontario Animal Liberation Network (GOAL) have called for an opening day demonstration planned at African Lion Safari for Saturday May 3, 2014. We urge members to support this demonstration and to confront and oppose the captive animal industry at any chance! 

African Lion Safari Opening Day Demonstration Event Page  -

Til’ next time and til’ all the cages and tanks are empty! - xo, MAD 


For Social Media Tuesday this week we are reminding folks of another important “Opening Day” demonstration coming up at African Lion Safari. We support everyone taking a stand against the for profit captive animal industry! Please share, support and show up! 

BIG ANNOUNCEMENT this #SMT - We are excited to release the dates of all our major demonstrations at Marineland for #OP2NDCHANCE
please SHARE this image, tell your friends and mark these days on your calendars. stay tuned here for additional information and event pages. Let’s make this year the best yet- and hopefully the last!

Exactly three months from today we will take to the streets of Niagara Falls to demand an end to captivity at #Marineland Canada. Will you join us? 

Below is the launch of our march specific site - stay tuned to it for updates and use it as a resource. #endcaptivity #OP2NDChance 

Also, the facebook event page to RSVP/INVITE/SHARE can be found here -

Event website here -

Social Media Tuesday! Join us on May 17th for Marineland’s Opening Day and the first on site demonstration of#OP2NDCHANCE. Please SHARE this image and invite your friends! 

Photo credit: Rose Hurst 

An Open Letter to Premier Kathleen Wynne - Please Protect Public Advocacy


M.A.D. E-News: March on Marineland, GOAL Convergence on Ripley’s, 2013 Year in Review

Hey M.A.D.’rs 

Our first E News update of the year and it is important! 

We launched this year with the new campaign name “Operation Second Chance” (#OP2NDChance) - an entire year to highlight alternatives to for profit animal captivity and success stories of animals who have been given a second chance. Alongside that announcement we announced that Opening Day at Marineland this year - May 17 2014 - will be met with a "March on Marineland. For the first time ever we will take to the streets to demand change for the animals at Marineland! Please RSVP on the facebook event page, share on your social networks and invite friends and family to the event. The event poster is also attached and facebook cover photo is attached.

In the short term, Marineland Animal Defense is joining with the Grassroots Ontario Animal Liberation Network (GOAL) and the Toronto Aquarium Resistance Alliance (TARA) to highlight issues of wild capture and animal captivity at the Ripley’s Aquarium of Canada in Toronto. This Sunday we will be demonstrating out front of the facility in Toronto and we’d love for you to join us and raise your voice for the animals!

Aside from demonstrations, since our last update we’ve reflected on 2013 and the year that was "Operation Shut it Down."We marked a lot of highlights and we hope that our review will serve as a reminder of what we can achieve when we all work together to end animal captivity. Let’s push even harder in 2014!




We know that you believe this message! #ThrowbackThursday goes back to Operation Splashback, and looks to the future of #OP2NDChance for all the animals of Marineland.