M.A.D. E-News: 103 Year Old Wild Orca “Granny” Needs Your Help! #NoEnbridge

Hey M.A.D.’rs 

We’ve got a friend who needs our help. 

Since we launched in 2011 we’ve thrown everything we have at the captive animal facility Marineland Canada. Our hope has always been that with enough pressure we can close the wild capture loophole and ensure that no more wild caught marine mammals will find their way into barren tanks. We do that because we believe that wild animals belong in the wild. 

In order to make that a reality though, we have to acknowledge not only the plight of captive animals like Canada’s last remaining captive Orca Kiska, but also the marine mammals that line our coasts and who desperately need our help. 

One of those animals who needs our help is Granny, the 103 year old resident wild J Pod Orca who calls the waters off of the West Coast home. Granny’s story is a long one. Believed to be born in 1911, Granny was actually captured with her pod in 1967 and released when it was determined she would be too old for captivity. Living through the boom of the captive animal industry, the move to make wild capture in the US and Canada illegal, and to the present day where only one Orca remains in captivity in Canada - Granny is a testament to the resilience of wild animals. 

However, as Granny dodges one bullet - other obstacles have always presented themselves. Safe from wild capture, Granny, her pod and all wildlife on the West Coast now face new threats in the way of oil tankers and the development of the Northern Gateway Pipeline Project. 

That project, recently green lighted by the Harper Administration against the advice of the scientific community, the majority of British Columbians, and dozens of First Nations who oppose the pipeline, is a serious threat and should be a cause for concern for everyone who wants to fight to see wild animals kept in the wild. Locals in B.C. have warned that if this pipeline ever becomes a reality to "expect dead whales."

For this reason this Saturday we will be joining with a handful of other local community groups in Niagara for a community rally out front of Conservative MP Rob Nicholson’s office in Niagara Falls. As the Minister of Defense, Mr. Nicholson holds a serious cabinet position and should be held accountable for the decisions of an administration that ignores sound advice in the name of profit. We hope that you will join with us, support this rally in any way you can, and also support the #NOEnbridge tag on social media whether it is used in Kitmat, Bella Bella, Unist’ot’en, Toronto, Montreal or St. Catharines. It is up to us to join together, raise our collective voices, and ensure that future generations of wildlife are able to not only survive, but thrive off of our coasts and in our communities. 

Do it for Granny. 


Marineland Animal Defense 

If you would like to contact Rob Nicholson to urge him to publicly remove his support for the Northern Gateway Pipeline Project you can reach him via email at
and by phone 905-353-9590. If Rob is not your MP we suggest following up with MP as well (cc us!) 

#NOEnbridge Community Rally Facebook Event Page (Please RSVP/SHARE)

Marineland Animal Defense “Neither Tanks Nor Tankers” -


MAD E-News: VICTORY IN COURT + Freedom for Dolphins and Whales Demonstration (Sun June 29th)

Hey all, 

We’ve got great news! 

As we began to deliver our defense yesterday in Ontario Superior Court lawyers for Marineland Canada rose and abandoned their “silent demonstration” motion! Clearly effected by our defense, our unwillingness to back down, and the overwhelming amount of support that had come since they served us notice at the very last minute - Marineland was forced in Superior Court to back down! 

If Marineland would have been successful the restrictions would have stopped chanting and also severely restricted our ability to appeal to park goers to make informed decisions about what they support with their money. This is a huge victory for MAD and for those who oppose Marineland and none of it would have been possible without your support. 

9 days ago we launched a GoFundMe and asked for support. In the span of 8 days $9,650 of our $10,000 goal is raised!

In the span of one month hundreds took part in the first ever “March On Marineland” and we’ve gotten our first activist defeat of Marineland in court! 

So far our campaign year has been full of positives, but we also have to make sure we keep that up! Our next demonstration is coming soon on Sunday June 29th from 12-2pm. For those who have been waiting for a Sunday demonstration this is for you! The demonstration itself is part of "Freedom for Dolphins and Whales" another coordinated and international day of protest against animal captivity. Please do what you can to support that demonstration spread the word through social media and word of mouth, organizing and offering car pools and encouraging others to get active for captive animals! We’ve attached a facebook cover photo for facebook users to use to spread the word 

"Freedom for Dolphins and Whales" Facebook Event Page -

We fought hard for the right to demonstrate, to chant and to appeal to the public to educate them on how they have a choice that captive animals do not. Now, it’s time to step up and use those rights! 

Marineland Animal Defense 


Marineland is taking MAD and co-founder Dylan Powell back to court on June 16th. We urgently need your help to defend ourselves and get rid of the $10,000 cost order currently in place before that date. Please share this image to spread the word and stay tuned for more updates and information on what you can do to help! You can read more and donate on our Go Fund Me page here:

"Although $10,000 means next to nothing to Marineland Canada - which is reported to spend $4 Million/Year on advertising alone - it gives them significant leverage in the court room and also provides them with another weapon to punish me with. We are hoping to raise the funds to get rid of this cost order and also to successfully defend ourselves on June 16th - which would mean on June 17th we would be back to a position of strength after 19 months of aggressive civil litigation from Marineland. 

We’ve kept organizing, kept demonstrating and kept the pressure on and this latest round of aggression from Marineland can be traced back as their response to the overwheming support of our massive opening day “March on Marineland.” With your support we will keep moving forward! “


MAD E-News: We Did It! Hundreds Marched on Marineland!

Hey MAD’rs, 

Last Saturday the captive animal facility Marineland Canada opened for its 53rd season and it was met with the first ever march through downtown Niagara Falls onto the facility! Hundreds took to the streets of Niagara Falls - marching from HWY 420 and through the tourist district - to let the public know that we want an end to animal captivity! 

The crowd was electric - driven by chants and a marching band - and the impact was undeniable. A new chapter in the 40+ years of opposition to Marineland has begun. 

Some of the best photos of the day are attached and links to some of the best media coverage is below. 

A huge thank you to everyone who volunteered, participated and supported the #MarchOnMarineland. This could not have happened without a massive team effort and we are so grateful for all of the support! 

Marineland Wildlife “Dying” to Entertain You (Now Magazine)

My Daughters First Visit to Marineland (Niagara At Large)

March On Marineland (Video - The Indignants) -

A reminder to everyone that this weekend we follow this up with our demonstration on site as part of "Empty the Tanks" - please come out and support this global day of protest against animal captivity! 

Empty the Tanks -

Marineland Animal Defense 

Photo Cred: Truly Organic Foods

Photo Cred: nataliec98 


MAD E-News: 24 Hours Until We March on Marineland!

Hey MAD’rs 

We are now 24 hours away from the start of the March on Marineland! The first ever march on Marineland in the history of its 40+ years of opposition! 

Some last minute updates for those coming out. Please use the event website and the Facebook event page as resources. In the last few days we’ve announced the full parking/shuttling/march route and also sent a call out for people to wear a blue shirt/sweater/jacket in order to create a "Sea of Blue" effect

The weather might not look like much where you are right now, but the weather for tomorrow is still forecast as being nice with only a small chance of showers in the late afternoon. Temperatures will be a bit chilly though, so do prepare. 

We are still also looking for volunteers in our shuttling program to send people back to where they parked and also are still reaching out and encouraging those who wish to be parade pace/vehicles for those who cannot make the entire march to reach out and contact us. Also, if you have space in your car from wherever you are coming from please do take the time to offer that space to others by posting about it on the event page. We want to make sure that everyone who wants to be at the March will be! 

Aside from all of that we are excited to kick off a new season! For those following or coming out tomorrow remember to use the #MarchOnMarineland hashtag on social media for others to see! 

Sea of Blue announcement and also the Front and Back of the March Sheet that will be handed out to everyone tomorrow is attached! If anyone has any last minute questions or concerns that aren’t addressed via the site or the event page don’t hesitate to reach out and contact us! 

Marineland Animal Defense 


image image


MAD E-News: 11 Days til the March on Marineland!

Hey MAD’rs, 

We are now 11 days away from what might be the largest demonstration in the history of 40 years of opposition to Marineland Canada! 

We’ve been planning, organizing and promoting for this moment since closing day and we are almost there! 

For people looking for more information about the march please check back regularly and use the links below as a resource. 

Facebook Event Page for March on Marineland

Website for the March on Marineland -

Also, please do not hesitate to reach out with questions or concerns. We are doing our best to keep up with the high volume of emails and messages so please do be patient! 

Aside from this - we still have space available on buses from Kitchener/Waterloo as well as Toronto. You can register for these buses at the form below.

The next 11 days are going to take a massive group effort. If you have spots in your car to offer up - please do! If you need a ride - reach out on the event page and ask. If you can volunteer on the day to shuttle people back to their cars - please reach out! And everyone can do what they can to spread the word over the next 11 days by sharing the event page, inviting friends to it, rsvp’ing, and spreading information about the march by word of mouth. People power is what we got - let’s flex those muscles and make sure our concern for captive animals cannot be ignored! 

Posters, Cover Photos are attached to spread around. If anyone would also like originals, handbills, or to make promo videos or their own posters please do! We encourage people to get creative! 

Last but not least - please also do take the time to share our 90 Seconds for Kiska PSA which is also a promo video from the upcoming March on Marineland. 

90 Seconds for Kiska -

Til’ next time and til’ all the cages and tanks are empty! - xo, MAD 

Marineland school trip cancelled after hearing from Hamilton mom

Huge shout out to Jennifer for making this happen, and a thank you to the principal and school for listening too! #EndCaptivity 

One of our most popular social media campaigns - our 2nd annual Global Awareness Week begins this Saturday. Last year we were flooded with photos from all over the world - this year we want more! Next week send us a photo with you holding a sign with the text - “Shut Down Marineland” ” Shut Down Ripley’s Aquarium” “End Captivity” and/or “Empty the Tanks”. This year we are also partnering with Toronto Aquarium Resistance Alliance (TARA) so show them some love as well!

Photo set from last year -

BIG ANNOUNCEMENT this #SMT - We are excited to release the dates of all our major demonstrations at Marineland for #OP2NDCHANCE
please SHARE this image, tell your friends and mark these days on your calendars. stay tuned here for additional information and event pages. Let’s make this year the best yet- and hopefully the last!

Exactly three months from today we will take to the streets of Niagara Falls to demand an end to captivity at #Marineland Canada. Will you join us? 

Below is the launch of our march specific site - stay tuned to it for updates and use it as a resource. #endcaptivity #OP2NDChance 

Also, the facebook event page to RSVP/INVITE/SHARE can be found here -

Event website here -